Yes, your name, profile and business can be found in a myriad of online platforms but there are still definite benefits from the tactile, old-fashioned and, most importantly, personal method of introduction.
Once you have made a connection with a person or business then you can refer them to your online details but to grab that vital introduction in a memorable fashion, you might only have a few seconds. Here’s where a quality printed business card and firm handshake is your only man.
Why you need to get business cards printed (and carry them around)
- THEY MAKE YOU LOOK PROFESSIONAL
If designed and produced well, with strong colours, fonts and layout, your business card can say just as much about your attitude and intention as defining your details. See them as an extension of your philosophy or brand.
- THEIR PRESENTATION IS A MARKETING TOOL IN ITSELF
What’s memorable about Googling someone’s business profile? Compared to a personal introduction, there is no competition. You are a thousand times more likely to remember a friendly introduction and, with a distinct card to complement it, your potential client will be carrying around your details for days/weeks/months to come. Who’s more likely to get a callback…????
- AN OPPORTUNITY TO STAND OUT
When you are in business and there is a raft of competitors, you need to grasp every opportunity to make yourself stand out, especially when trying to attract new business. A business card is an advert for your brand just as much as a flyer. In fact, it’s far more valuable as it’s less likely to end up in the recycle bin. So, even though it’s pocket-sized, it’s a blank canvas waiting for you to express your message and promote!
- THE MEMORY’S NOT WHAT IT USED TO BE…
Picture this.. You’re at a conference. You meet 50 or 60 people. They all say hello, shake hands and smile a lot. 20 of these hand you a business card. 14 of these are poorly laid-out on cheap card. 2 are too big for your wallet. How many names are you going to remember the next morning? Let alone phone numbers or email addresses? The answer is sitting right there in your wallet or shirt pocket. Be one of the ones who are remembered with a good ‘ole business card.