Brand Managers, Marketing folk of all kinds and ALL business owners thinking about promotion will, at some point, have to assume the mantel of ‘Print Buyer’. Print buying is a multi-faceted task with many CRUCIAL elements to consider, if you want your job to be run correctly and at a reasonable cost. Before you run screaming at the daunting prospect [...]
Unless you’re used to producing web or print graphics, you may not know the difference between CMYK and RGB colour formats and how they effect print results. We’re going to explain the differences here to help anyone who needs to know and may be creating artwork for print.
Yes, your name, profile and business can be found in a myriad of online platforms but there are still definite benefits from the tactile, old-fashioned and, most importantly, personal method of introduction. Once you have made a connection with a person or business then you can refer them to your online details but to grab that vital introduction in a [...]